Chapter 12

What is a Metaverse?

The word metaverse is a compound of the prefix "meta" ("about", or "regarding") and the English word "universe" and is used to describe the next generation of the Internet. A metaverse focuses on social connection (activities and experiences) in a network of 3D virtual worlds. In a metaverse, users can often browse and interact interactively by means of avatars. A metaverse often consists of a large network of interconnected virtual 3D spaces.

Metaverse: The Next Generation of the Internet?

In a Metaverse world anything will soon be possible
Metaverse, although still in its infancy, is incredibly popular and for good reason. Creating a world where both physical and digital experiences intertwine with custom relevance can be very appealing to many. In a Metaverse world, anything will soon be possible. Not only an individual will use it, but also companies and governments. It may even have its own economy.


Where is the potential of Metaverse?

The potential that a Metaverse is all-encompassing and can be totally integrated with normal life is a big change. The new internet in which reality and virtuality intertwine and that everything is optimally relevant. It can therefore include augmented reality, RPA, Micro local concepts, news, advertisements, job applications, jobs and real estate. Everything can intertwine and be attuned to the user's physical world.


Examples of potential experiences

  • Virtual shopping for your online avatar. Think of fashion or interior items
  • Build virtual houses or buy digital land
  • Participate in a virtual social experience
  • Shopping in virtual malls through immersive commerce
  • Using Virtual Classrooms to Experience Immersive Learning
  • Buy Digital Art, Collectibles & Assets (NFTs)
  • Interact with digital people for employee onboarding, customer service, sales and other business interactions

What are the benefits
of a Metaverse?

  • It is easier to get in touch with other people (worldwide)
  • It is device independent
  • It is not owned by a single supplier
  • It could be an independent virtual economy
  • Offers the opportunity to build, create and participate in a virtual economy yourself
  • In addition, people can network, learn new skills, build relationships, deliver products and services, work together, relax, play games, shop and consume.

"The Metaverse opens up new possibilities, but keep in mind the importance of the Outerverse."

- Riku

What are the disadvantages of Metaverse?

  • Less physical interaction and thus experience/develop less physical emotions and skills
  • It can be addictive and lead to escapism
  • Facilitating alienation from real reality and physical loneliness
  • Totally getting off track


What is the future expectation of Metaverse?

The expectation is that iCommerce will make its appearance at Metaverse. iCommerce is an extension of e-commerce and it focuses on improving the customer experience by using augmented reality, virtual reality and immersive technology to create virtual smart stores from existing physical locations.


In addition, there are opportunities and business models for organizations to gain more market share in the digital field. All this with a decentralized, collaborative and interoperable mindset.


Metaverse: The New Internet!

As it stands, Metaverse looks like the internet of the future. The current internet is then, as it were (still) two-dimensional and flat, and that changes into a three-dimensional, spatial form.


As long as the Metaverse serves us, in our opinion, it is great. It's crucial to maintain a good balance in terms of usage. It's not something we should become reliant on.

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